We started in 2021 as a project co-created by Miron Golfman and Aaron Rosenblum. We were inspired by Aaron's father and Miron's uncle Bruce Rosenblum, who was diagnosed with ALS in 2017. Since his diagnosis, Bruce has made it his mission to be an advocate for others with ALS. From meeting with people living with ALS to speaking on panels, and participating in clinical trials, Bruce does everything he can for the ALS community.
In 2020, Miron stepped in as Bruce's primary caregiver. Over those months Miron became intimately aware of the immense impact ALS has not just on those diagnosed but also on their families. After his time as a caregiver, Miron went on a personal bikepacking expedition of The Baja Divide. While on this trip, he was able to reflect on his time living with and caring for Bruce and the larger reality of watching someone so close to you battle a devastating progressive neuromuscular disease. Miron returned ready to live out his lifelong dream of pursuing ultra-endurance cycling while doing good, and the idea for the Ride to Endure was born.
Bruce's work inspired us to create this project to do what we can to honor and support the ALS community.
Miron Golfman is a passionate ultra-endurance cyclist based in Anchorage, Alaska. Born and raised in New England, Miron grew up in a family of outdoor educators and learned to live off the land while on remote expeditions throughout the Americas. Miron received a BA in Peace and Justice Studies, from Warren Wilson College and went on to have a 10-year career as an educator and outdoor guide.
Bruce Rosenblum is an entrepreneur with a 40-year career leading companies to develop specialized software for publishing. In 2017 he was diagnosed with ALS. The diagnosis necessitated the sale of Inera, the company he and his wife built, to Atypon Systems. As he lives with ALS and relies daily on Assistive Technology and Universally Designed environments, he continues his professional career as VP Content and Workflow Solutions at the Wiley Partner Solutions division while being an active participant in ALS clinical trials and serving as an ALS patient advocate.
Bruce is diagnosed with ALS.
Miron bike tours the Baja Divide route for the first time.
Midnight December 31, 2021
The first Ride to Endure campaign begins in Tecate Mexico as Miron sets off on an attempt to set a new FKT on the Baja Divide Bikepacking route. A film crew follows and records the effort for the Ride to Endure documentary.
Miron wins the Colorado Trail Race.
Miron starts as Bruce's caregiver. And the Golfman/Rosenblum family rides in the 2020 ALS Association Ride to Defeat ALS.
The Ride to Endure is born!
January 11, 2022
Miron arrives in Cabo San Lucas, setting a new world record of 10 days, 13 hours, and 24 minutes on the 1570-mile Baja Divide bikepacking route. Over the course of the ride, the team raised more than $55k for the ALS Association.
The Golfman/Rosenblum family participates in the 2022 ALS Association Ride to Defeat ALS where Miron and Aaron are honored for their fundraising work for the ALS Association in 2022.
Miron races the Iditarod Trail Invitation 1000 from Anchorage to Nome. Miron finishes in first place (16 days, 21 hours, 29 min) and sets a new record on the southern section of the route. This ride raises close to $40k for the Sean M. Healey and AMG Center for ALS at Massachusetts General Hospital.